The room
Two days. Twelve business owners. The same systems, set up alongside people having the same week as you.
AI Deep Dive delivered in a small group at a premium hotel. You leave with the same systems running on your own laptop, set up alongside eleven other owners who are doing it at the same time. The work feels smaller because you watch eleven other people do it too.
Bring your laptop. Bring the week you keep having. Leave with the bottleneck pointed somewhere else.
The Programme
The same three categories. Set up in the room, together.
Compression
Foothill
Day one, after lunch. You sit at the table with the model that now knows your business and the report you usually write on Sunday night. Twenty minutes later it is back, in your voice, ready to send. You look up and see another owner across the room doing the same thing with their proposals. You realise you have just got Sunday night back.
Thinking partner
Cliff
A voice partner trained on Theory of Constraints, 80/20, First Principles and the frameworks every owner has heard of but never had time to apply properly. Set up on your phone in the room, before lunch on day one. The first decision you walk it through is one you have been postponing for weeks. By the time you leave the room two days later, you have stopped postponing decisions in general.
Operating leverage
Summit
Day two, mid-morning. Your inbox starts drafting replies to live enquiries, in your voice, qualified against the criteria you set in the room. The first one goes out while you are still in the session. Eleven other owners watch theirs do the same on their own laptops. The work that used to fill your evenings is doing itself by lunchtime.
The room
The group difference
Eleven other owners in the same chair, with the same week you have been having. The questions you have been ashamed to ask out loud are the questions everyone has. Owner A's renewal problem teaches you something about your no-shows. Owner B's content stack solves a problem you did not yet know you had. You stop wondering if it is just you. It is not just you.
Learn together. Build together. Leave ready.
What you walk away with
You will not build all of these. You will build the two or three that suit your business.
The same menu as the 1:1. You choose the two or three that move the needle most for your business. Set up on your laptop during the two days. The only difference is that eleven other owners are doing exactly the same thing alongside you.
A voice partner you can actually talk to.
The thinking partner from above, set up on your phone and your laptop. Trained on the frameworks every owner has heard of but never had time to apply properly. There at six in the morning. There at midnight. There on the school run. It walks you through decisions, options, and the awkward stuff, in your own voice.
Your inbox running itself.
Inbound enquiries read, qualified against your actual criteria, drafted back to the sender in your voice, and only the awkward ones escalated to you. Works on Gmail or Microsoft 365. By the time you leave, it is already drafting.
Your diary running itself.
Bookings, prep notes, reminders, follow-ups. The admin a good assistant would do, done quietly in the background.
Your pipeline running itself.
The quiet work that pays the bills and that you would otherwise still be doing at 9pm. Enquiries chased, no-shows recovered, renewals watched, the awkward follow-ups drafted ready for your nod. Connected to your CRM, not bolted on to it.
Your private brain, properly organised.
Your documents, your numbers, your playbooks, the things you have explained a hundred times, captured once and made searchable. The voice partner thinks over it before it answers. Nothing leaves your control.
Your customer, written down once and used everywhere.
A clear, structured picture of who you actually sell to, where they hurt, and how you win them. The same picture feeds your inbox, your pipeline, your content, and your voice partner. Stop reinventing it in every conversation.
The plumbing, done.
Subscriptions, accounts, permissions, integrations, the boring bits that usually eat a week. Connected to the tools you already use. Set up properly the first time so you do not have to think about it again.
An industry-defining white paper or lead magnet.
A research paper, thought leadership piece, or lead magnet that positions you as the authority in your space. Not a downloaded template filled in with your name. A genuinely original piece built on your expertise, your data, and your point of view. The kind of thing that gets shared, cited, and remembered.
Your marketing department, rebuilt.
A system that produces campaign-ready content from a brief. Blog posts, emails, landing pages. The output a good marketing hire would produce, running on your schedule, without the salary. Supercharged from day one because it already knows your voice, your audience, and what you are selling.
A social and LinkedIn content engine.
Posts, threads, carousels, and commentary. Built on your actual thinking, not generic prompts. Produces a month of content in an afternoon. Stays consistent because it knows what you stand for.
Custom automations for the repetitive work.
The processes that happen the same way every time, handled without you. Onboarding sequences, reporting, internal updates, recurring admin. Identified during the two days, built during the two days, running by the time you leave.
Who picks the room
Owners who pick the room deliberately.
Want eleven other owners in the room, not a one-on-one across the desk.
Learn faster by watching other people solve their version of the problem.
Know the bottleneck is not knowledge anymore. It is sitting down and doing it.
Will pay for a couple of days out of the business to get a week back, every week, afterwards.
Want the systems set up on their own laptop before they leave, not a follow-up plan to set them up later.
Are quietly tired of being the only person in their world thinking about this stuff.
You do not have to be a tech wizard. You do not have to be a computer genius. You just need to be able to ask the right questions in English.
And who it is not for
The room is not right for everyone.
You need everything completely bespoke from day one. The room teaches the same system to everyone in it. The bespoke piece comes later, if you want it.
You are not comfortable working alongside other business owners. Eleven people will see your laptop screen, hear your questions, and know roughly what your business does.
You want to stay in the background and observe. Two days of watching is not two days of building. You need to be doing.
The business is not generating revenue yet. The leverage here is on an operation that already exists.
Investment
£1,500 plus VAT. Two days. Twelve seats. Two or three things running on your laptop, chosen for your business.
£1,500
plus VAT per person for the two days
Two full days of intensive, hands-on AI training
Maximum 12 participants for focused attention
Premium hotel venue with refreshments and lunch
Complete AI systems setup on your own laptop
Practical exercises building tools for your business
Comprehensive risk and best-practice guidance
Collaborative learning with fellow business owners
Places are limited to 12 per workshop. Enquire early to secure your spot.
Prefer a private, bespoke experience? View the 1:1 Intensive
Upcoming Dates
Cancellation Terms
Clear, fair terms
30+ days
Full refund
Cancel 30 or more days before the workshop and receive your full payment back.
14 to 30 days
50% refund
Cancel between 14 and 30 days before and receive 50% back. The remainder covers committed venue and preparation costs.
Inside 14 days
No refund
A colleague is welcome to attend in your place on the booked dates, free of charge. Just let Simon know in advance. Substitutions cannot be carried over to a future workshop.
Not ready to book?
Most owners who book a Deep Dive read The Operator's Memo for a month or two first.
One short note a week from Simon. One thing that changed, and what to do about it on Monday morning. No hype, no rehashed headlines. Read a few, and the decision tends to make itself.
The Operator's Memo
A weekly note for owners actually using AI.
Short, plain, written by Simon. One thing that changed this week and what to do about it on Monday morning. No hype, no rehashed headlines.
Two days. The room.
Your inbox already drafting before you leave.
Eleven other owners in the same chair as you, set up alongside you on their own laptops. Same systems, same room, same two days.